TanTowel® was incorporated in 1998 by Australian-born Lori Braun, the president and owner. Lori´s dream to create the ultimate self-tanning product came true with her creation of the patented process of the tan towel which she started researching in Melbourne, in 1997. Lori´s desire to produce a product that would provide a healthy, natural looking glow that was simple to apply, odorless, no mess, and would not streak, brought her to the United States. Lori´s vision has not only exceeded expectations for herself and millions of customers all over the world, but has helped in the education of the sun damage that leads to skin cancer.
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