A roster of celebrity clientele, explosive press and an award-winning product line transformed Frédéric Fekkai from red-hot hairdresser to luxury lifestyle brand by 1995. By 2005, Fekkai expanded the product lineup and salon business that exuded his specific brand of effortless style.
Luscious Curls
Maintains moisture to help enhance, define, and manage naturally curly, wavy or permed hair. "I have been waiting for the day to come when women finally embrace their natural curls," says Frederic Fekkai. "I developed these products to enhance the natural texture of curly hair and (hopefully) encourage women to put those flat irons down for good." The Luscious Curls line was specifically formulated to prep, enhance and define curly, wavy or permed hair. At last, there is no need to struggle with unruly, out-of-control curls.
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