Back in 1916, a small perfume factory in the old town center of Parma created an unusually light, fresh and crisp fragrance that marked a move away from the strong, aggressive perfumes of the day. Acqua di Parma Colonia refined alchemy that was an immediate success and became the most popular perfume of the era between the 30’s and 50’s and remains a leader in luxury products today. The vibrant personality of Acqua di Parma seduced the stars of Hollywood, from Cary Grant to David Niven, icons of an understated, high class male elegance, glamorous, sensual actresses such as Lana Turner and Ava Gardner.