What it is: Creamy Matte Lip Color combines the long-lasting look of a modern matte lip with incredible wearability, from nudes to brights to bolds. Creamy and moisturizing, it glides on comfortably and feels light-as-air. Not to mention that it's got staying power, too (it won't budge for 8 hours).
Why it's different: Bobbi's formula utilizes a unique combination of emollients to condition lips and lock in moisture. Since it's highly pigmented, you'll get true, crisp color.