Prevents fading, prolongs vibrancy. This ultra-mild cleanser
protects color's integrity and prolongs vibrancy and
brilliance with our very own Color Preserving Complex,
designed to prevent fading and eliminate color washout.
Who: Anyone who colors his or her hair.
When: Every time you shampoo to help
preserve hair color.
How: Wet hair, lather and rince thoroughly. To seal color
and add shine, follow with Color Minded Conditioner.