I will probably never purchase another mascara, this is incredible.I went into the store looking for a lengthening, waterproof mascara, and the associate recommended this. It goes on incredibly well, coats my lashes in 1-2 swipes. In other brands I have needed to put on coat after coat to get my lashes covered. My lashes look long, defined, and natural- they don't stick together and I don't have to de clump before I can leave! Its easy to layer a few extra coats for a more dramatic look when you're going for that.My only issue with the mascara is that sometimes there are clumps of the product at the end of the brush. Its easy enough to scrape them back into the tube though.The associate assured me this was a long-lasting mascara, and would last all day or night. I work retail and am constantly moving around, sweating, etc. The mascara has lasted through a full day at work AND a night out without the need to reapply. It washes off easily with my regular cleanser and doesn't leave a residue or raccoon-y ring or force me to use makeup remover.I have gotten so many compliments on my "beautiful eyes" since using this mascara, and I've changed nothing else in my beauty routine.Love, Love, Love this mascara. I would STRONGLY recommend it to anyone!