Open your eyes to Laura’s luxurious new mascara—created specifically to give eyes the look of false lashes. The formula is extra-smooth, glossy and good-for-lashes, created with a blend of waxes and absolutely no fibers. Build rich, exaggerated lashes that are extraordinarily thick, super-shiny and conditioned. You’ll never need to bother with false eyelashes again!
Key ingredient to getting the look is the Faux Lash Mascara Brush – the oversized brush builds thick, beautiful lashes. The dual sided brush head has short bristles on one side that provide maximum color deposit and long bristles on the other to allow for maximum buildability."
To get a false lash effect, Laura applies the mascara from root to tip, wiggling the brush up through the lashes. Use the short bristles to initially apply the mascara close to the base of the lashes, then use the long bristles to brush the mascara through the lashes to build volume. Repeat for added drama.