I have extremely flaky lips that would not allow me to put lip make up and I prefer to put lip make up on everyday. Ever since I discovered this product at blue mercury which started with a sample, I instantly noticed a difference in my first usage. My lips appeared much softer and smoother. Absolutely love this product and I don't have flakiness anymore, I use this twice or thrice a week before bedtime. I have tried so many products prior to this including the one's from Fresh but made no difference, this one is a keeper. If you have flaky lips that dry out with application of lipstick, give this an absolute try. I am catching up a little late on the review as started using this since last summer.