The origins of TOCCA are as untraditional and whimsical as its clothing. In the winter of 1994, a group of friends and acquaintances gathered to celebrate the New Year in St. Lucia. Among them were Edoardo Mantelli, TOCCA’s Creative Director and TOCCA’s first designer, Marianne Oudejan. The two recognized a similar aesthetic and vision for beautiful yet affordable clothes with designer details. Within a few months, TOCCA’s third partner and President, Gordon Finkelstein, had joined the company after a fortuitous meeting of minds. The friends launched TOCCA from a small 400 square foot office in the garment district. TOCCA’s early collection, from candy-colored terry cloth tube dresses to sari-inspired embroidered mini dresses, were an immediate hit for their unique styling, unexpected details and surprisingly affordable pricing. TOCCA was worn by the tastemakers of the day – from Christy Turlington and Helena Christensen to Samantha Kluge, Tatiana Von Furstenberg and Zoe Cassavetes.
Named for the Italian word for “touch” after its intricate embroideries and luxurious fabrics, TOCCA combines the best of the romantic and exotic. It is unabashedly feminine, in a sophisticated European interpretation. The collection evokes the European traveler on holiday, a sensibility that logically led to the launch of TOCCA Beauty in 1997 with three unique and unusual products: a solid perfume, a dry oil skin smoother and a laundry delicate for fine washables in “Touch”, a gardenia-based fragrance. These beautiful and portable items were intended for the European traveler on holiday. Emblematic of the free-spirited culture of the company, these products were unconventional categories with which to launch a beauty line. Yet they were an immediate success with the press as well as with retailers. With its distinctive and sophisticated fragrances, TOCCA Beauty quickly developed a cult following. TOCCA Beauty can now be found in an extensive family of aromatic candles, luxurious bath and body products and fine fabric washes and eau de parfum.
TOCCA Bambini was introduced in 1994 in mini-versions of the main collection for the fashionable mom and tot. Intended for young girls aged 2-8, TOCCA’s Bambini collection pairs beautifully whimsical fabrics, often borrowed directly from the main Collection, with classic, simple and wearable bodies. The result is covetable dresses, skirts and coats that are beautiful without feeling too precious. The line is sold in upscale childrenswear boutiques such as Calypso, Stomp Stamp Japan and Yoya.
In autumn of 1996, the first freestanding TOCCA store opened in Tokyo to showcase TOCCA’s design philosophy with crystal chandeliers, vintage furniture and walls accented in the iconic TOCCA blue. There are now seven TOCCA stores throughout Japan. TOCCA’s clothing collection is also sold in select fine department and specialty stores in the U.S., Europe, Asia and Australia including Nordstrom, Bergdorf Goodman, Intermix, Frances Heffernan and Joseph in London. TOCCA Beauty is sold in select upscale stores such as Barneys New York, Bergdorf Goodman, Sephora, Bluemercury and C.O. Bigelow.
TOCCA’s sophisticated whimsy and beautiful design have garnered remarkable domestic and international press coverage including features in Vogue, Harper’s Bazaar, WWD, Elle and the New York Times. Celebrity devotees include Drew Barrymore, Sarah Jessica Parker, Natalie Portman and Gwyneth Paltrow.