The Founder
At a very young age, he discovered that he had a dual passion for hair styling and the healing power of plants. While becoming one of the most renowned hair stylists in Paris, styling the hair of legendary women such as Jacqueline Kennedy Onassis and Catherine Deneuve, he also experimented with different plants and essential oils to create a variety of natural hair care products.

In 1969, he opened his own salon (which is still in existence today) where he perfected his craft and tested his own botanical mixtures and concoctions.

What grew from his vision is a complete and comprehensive line of hair care products that employs the synergy of plants to treat a variety of hair types and conditions. Today, each PHYTO formula stays true to Mr. Alès' philosophy and is scientifically designed and tested in order to reveal beautiful, healthy hair.

PHYTO drew inspiration from plants well before the emergence of environmental awareness. To this day, our family-owned Phytosolba Laboratories carefully select the plants with the most beneficial properties to use in each product. Our solutions boast extremely high concentrations of active botanical extracts with clinically proven results.

Our Phytosolba Laboratories are led by a team of scientists including doctors, pharmacists, biochemists, engineers, and botanists. The experience and talent of our distinguished experts allow us to offer our advanced hair care range based on highly innovative concepts and formulas.

Identifying and selecting the active molecules in plants, and choosing their appropriate mode of extraction constitute the scientific approach adopted by the group in order to develop superior quality products. PHYTO scientists learned that every plant's chemical structure is composed of more than 200 components where the juxtaposition of each element combines to form a single element. Following an initial selection of plants, it is necessary to choose the botanical parts of the plant that contain the greatest wealth of active substances (root, flower, bud, whole plant, fruit, gum, resin, sap, seeds, etc.) It is also essential to define the extraction (decantation, maceration, decoction, etc.) method capable of yielding the most powerful active agents.

These scientific techniques ensure the quality and effectiveness of all PHYTO products. PHYTO products are not tested on animals.

Since their creation, PHYTO products have been packaged in glass bottles and aluminum tubes to minimize the use of preservatives and to maximize the effectiveness of the botanical formulas. While the stay-fresh nozzle of the aluminum tubes prohibits air from entering the containers, the boxes in which the products are packaged protect the formulas from light and heat. These two safeguards further preserve the integrity of our formulas.

Beyond its primary function, this packaging symbolizes the pharmaceutical identity of the PHYTO brand while contributing to environmental protection.