In 1991, Lev Glazman and Alina Roytberg, Fresh Co-founders, set out to create the perfect artisanal soap. The launch of the now iconic Oval Soap Collection sparked their passion for developing products that are as indulgent as they are effective.

It was Lev and Alina's passion and clear vision that made Fresh the first company to pioneer the use of natural ingredients like sugar, milk, soy and rice in modern day beauty treatments. They continue to launch brilliant beauty innovations, seeking unique, natural ingredients used in time-honored rituals from across the globe.

Today, Fresh is sold around the world and carries a full line of lifestyle products spanning fragrance, skincare, bodycare, makeup, haircare and home. In 2000, Fresh partnered with luxury leader LVMH, gaining invaluabel access to decades of experience in research and development and expertise in the global prestige market.