CREED is the world's only privately held luxury fragrance dynasty. Founded in 1760 and passed from father to son since then, CREED has served more than 10 royal houses and the discerning public for 250 years. Indeed, CREED is one of the 100 oldest family businesses in the world.
Based in Paris, CREED today is led by the legendary Olivier CREED, sixth generation master perfumer and company chief. Working alongside is his son, Erwin, 29, rising seventh generation and future head of the House.
A house of tradition, CREED adheres to unrelenting high standards in fragrance creation and client service. CREED uses methods of hand production, including maceration and filtration, instituted at the company's founding. CREED is the industry's strongest proponent of natural ingredients in fragrance.
For these reasons, CREED has a loyal clientele that includes royalty, Hollywood stars, political leaders, legends in business, sports, music and the fine arts as well as discerning members of the public who value beauty and quality in scent.
Olivier CREED is the eminent sixth generation master perfumer and chief executive of CREED. Following decades of study of scent with his father, Olivier CREED became master perfumer in 1975.
He has created some of the most widely beloved and artistic scents in the 250-year history of the House, including Green Irish Tweed (1985), Millesime Imperial (1995), Silver Mountain Water (1995), Spring Flower (released in 1996), Himalaya (2002), Original Vetiver (2004), Love in White (2005), Original Santal (2006), Virgin Island Water (2007), Love In Black (2008), Acqua Fiorentina (2009), Sublime Vanille (2009-2010) and Aventus (2010).
When not creating new artistry in scent, Mr. CREED is an avid outdoorsman, and his love of nature influences his craft. Yachting and the equestrian art of dressage are among his athletic passions.
Erwin CREED, 29, is the seventh generation and designated future head of the House of CREED. Erwin CREED began accompanying his father, master perfumer Olivier CREED, to the fragrance workshop at the age of eight.
Erwin CREED contributed his artistry to CREED scents Himalaya (2002), Original Vetiver (2004), Love in White (2005), Original Santal (2006), limited editions Feuille Verte (2006), Royal Ceylan (2006) and Fleur de Gardenia (2006), Virgin Island Water (2007) and Acqua Fiorentina (2009). Mr. CREED specializes in the hand selection of natural ingredients sourced from growers worldwide. It is a role that has taken him to more than 35 countries for CREED.
When not working alongside his father, Erwin CREED is an avid skier, boxer and race car driver whose love of the outdoors and adventure influences his art of scent.
Mr. CREED was born in France and raised in France and Switzerland.
Opened in CREED's 250th year, the CREED boutique in New York is the
only freestanding CREED store in North America. It offers the largest
line of authentic CREED goods on the continent.
In September 2010, the CREED boutique won the Critics' Pick designation from New York Magazine.