Founder Anthony Sosnick
Some people take a while to find their niche, then burst into the scene
with a bang. Anthony Sosnick, creator of Anthony Logistics For Men,
spent nearly 10 years as partner and vice-president of a Michigan-based
real estate development firm before making his appearance in the world
of men's grooming. Armed with his savvy business sense, invaluable work
experience, and fiery entrepreneurial spirit, Sosnick decided to
venture into the personal care arena after his search for the perfect
collection of men's skincare proved disappointing in a market geared
mostly towards women. Dismayed by the lack of choices, he set out to
personally deliver a head-to-toe men's grooming line for modern men
just like himself.
After two years of conducting extensive
marketing and product research, hundreds of surveys, worldwide
focus-group studies, and sample distributions, Anthony Logistics was
born. With a meticulous approach towards perfection, Sosnick developed
the line based on direct feedback regarding the specific concerns and
needs of men—from their preference for oversized tubes to
Soon, the idea of Anthony Logistics developed into a comprehensive line
consisting of over 60 products broken down into four core areas: face,
shave, hair, and body. Each product was formulated with natural
ingredients and essential oils specifically beneficial to men's skin.
In 2004, Sosnick launched Anthony Logistics Solution Based, the first
clinical skincare line for men. Designed to solve crucial skin issues
like acne and aging, the nature-based product range was ready and
waiting when the men's grooming industry (and men's grooming habits)
ventured into the next level of more treatment-oriented skincare.
Beyond meeting the grooming needs of men, Sosnick is passionate about
creating awareness of the importance of personal care for men as a
whole. Case in point: his dedication to aiding Prostate Cancer
research, a disease that afflicts one in six men. A portion of the
proceeds from the sales of Anthony Logistics For Men products is
donated to multiple nonprofit organizations dedicated to eradicating
the disease. The signature blue "Fight Against Prostate Cancer" ribbon
adorns all his packaging to display the company's devoted support.
Today, Anthony Logistics is one of the largest men's skincare brands
out there, making Sosnick a true leader in the, once limited, men's
grooming industry. Determined to be more than just a trend, Sosnick
continues to set the standard for grooming perfection, man to man,
plain and simple—just how it should be.