The Straight Line features Bumble and bumble's very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat. It's part of their new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.
Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).
When: Whenever you wash, after using Straight Shampoo.
How: After cleansing with Straight Shampoo, smooth evenly through hair and let sit a minute or two. Rinse. Follow with Straight Blow Dry for smooth heat-styling.