Serge Lutens L'Eau Serge Lutens Eau de Parfum (Serge Lutens 0035820121), Fresh
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Serge Lutens L'Eau Serge Lutens Eau de Parfum Serge Lutens L'Eau Serge Lutens Eau de Parfum (Serge Lutens 0035820121), Fresh Serge Lutens L'Eau Serge Lutens Eau de Parfum

Two decades after introducing the world to his baroque elixirs, Serge Lutens hasn’t lost the will – or the capacity – to shock. And what a shock L’Eau Serge Lutens will be to his fans. Touted as an “anti-perfume” for the days when you want to take a break from scent, this new eau, apparently the first of a series, breaks with Lutens’ oriental inspiration. “The real key is what I decided not to put in this scent”, he explains. So: no spices, no heady flowers, no fruity woods or animal notes. Just the smell of a “crisp, freshly-laundered white shirt”, of “the most expensive soap in the world”.

And indeed, the first, unmistakably aldehydic whiff of L’Eau Serge Lutens does conjure olfactory images of a hot iron on linen or an ivory-white soap bar… A fresh, citrusy green accord of magnolia and lily-of-the-valley with hints of transparent rose, barely tinged with the ambery-woody clary sage, hides a whiff of ozonic notes. Carried by a wave of white musk, the scent, despite its airiness, is remarkably long-lasting.

So if you’re going to do clean, you might as well do it Serge’s way. Simple, fresh, irrepressibly modern.


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